Blink
Malcolm Gladwell
"I'd heard about Blink from the popular press. It's very widely written about. The author had written a first book called The Tipping Point, which was really well received. I haven't gotten to that one yet, and I think I was reading somewhere about a speech that he was giving and how fantastic he was anyway, so the press was overwhelming, I had to read it.
The book is - the hypothesis is that we tend to try to arrange, gather, analyze too much information to make our decisions on in business life, but probably daily life as well, and so it's really got the hypothesis that you can make information - or you can make decisions with a lesser amount of information. The key is knowing what information you need and analyzing it correctly.
It was casually told, informally told, again not too much academic research. Very easy to follow. But more important than that I think were just the examples that they used, were things that we could relate to. I would recommend Blink to somebody who likes to keep up with the popular business press; definitely people who are looking for - people who feel really frustrated by the amount of time they're taking in making their decisions. I'm not sure if it's going to change your core human nature, but its good food for thought in terms of analysis paralysis, so maybe all those engineers out there, it might be a good read.
I think I'd give Blink a five out of five. It's a really quick read, it's a fun read, but it also gives you some information and insight to work with. So definitely, it's a great one I'd recommend checking out."
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