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Good To Great

Jim Collins

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Good To Great Jim Collins I heard about Good to Great from the popular press. It's a business book that's been out there for some time, and a lot of folks at work were talking about it. It had been written up quite a bit. I liked the fact that I knew the companies that they were talking about, so it wasn't some arcane business research. I liked the fact that it was told very much from a case-study basis in real terms that we could understand. While the author did a lot of the research with other professors, it was not an academic book by any stretch of the imagination, and there were lots of real-world examples that I could relate to in it. The style in which it was told was very conversational, very engaging. Probably required reading nowadays for most MBA courses, because it's foundational in terms of the core concepts and how to make sure you have a really great company in the future. I guess on a scale of five, I'd give this book, for a business book, four to five. Again, just truly engaging, interesting read. I could even see taking it on vacation, not just on that airplane. So it was really enjoyable and I learned a lot.