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Natural Capitalism
Paul Hawken, Amory Lovins, and L. Hunter Lovins
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Natural Capitalism
Paul Hawken, Amory Lovins and L. Hunter Lovins
"Natural Capitalism. Well, you know, I like to consider myself being economic-friendly. I drive a Prius, which I probably drive too much, but I do try to be environmentally conscious, and I think this was one text that is definitely a forerunner to the green economy, if you will.
One reason why I was interested in the book is that, again I mentioned in teach part-time, and there's a program in San Francisco that I was interested in teaching and this book was recommended. If I had to put it in one - simple terms, its saying that being environmentally friendly isn't a cost of business, it's actually a business opportunity.
Well, I liked the freshness of the book. I think it was a different tack. I mean, when most people think about being environmentally friendly, they think, well, that's got to be an additional cost to the business. This took a completely different approach, saying this is actually a business opportunity.
I think Natural Capitalism suffers from a couple things. One is that it doesn't necessarily set - have its finance or accounting necessarily straight. Now, I think if you can get beyond some of - you know, some - maybe some questionable statements or questionable figures, I think you can learn a lot from it. Unfortunately, it's not a book for the masses, it's really not. It's a dense book. It has a lot of - I think it's well written, but it's a book that - perhaps you don't need a graduate degree, but what you do is you need to have an intense intellectual curiosity.
I would give it four and half stars. It's a good book. I would still think there's something to be said for reading it, and when you think about the green economy, if you will, that's kind of; we're approaching that right now. I think a lot can be traced to Natural Capitalism."
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